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Privacy Policy

Irade Technologies is committed to protecting your personal data. This Privacy Policy explains in detail what information we collect, how we use it, the legal basis for processing, your rights under applicable data protection laws, and the security measures we maintain to safeguard your information.

Effective Date: January 1, 2025

This Privacy Policy ("Policy") governs the collection, use, disclosure, and protection of personal information by Irade Technologies, a company registered under the laws of India, with its principal place of business at H-502/16 2nd Floor Bhopura Ghaziabad 201005 (hereinafter referred to as "Irade Technologies," "we," "us," or "our"). This Policy applies to personal information collected through our website at dystdigital.com (the "Site"), through our digital marketing and consulting services, via our marketing communications, and through any other interaction between you and our organization.

By accessing our Site, engaging our services, or otherwise providing personal information to us, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with the practices described herein, you must discontinue use of our Site and refrain from engaging our services. We reserve the right to modify this Policy at any time, and material changes will be communicated through revised effective dates and, where required by law, direct notification.

Scope and Applicability

This Policy applies to all natural persons whose personal data is processed by Irade Technologies in connection with our business operations, including but not limited to website visitors, prospective clients, current clients, former clients, newsletter subscribers, job applicants, vendors, and business partners. This Policy does not apply to the processing of personal data by third-party websites or services accessible through links on our Site, which are governed by their own respective privacy policies.

Categories of Personal Information We Collect

Irade Technologies collects multiple categories of personal information depending on the nature and context of your interaction with our organization. The specific data elements collected vary, but encompass the following categories.

Identity and Contact Data. We collect your full name, email address, telephone number, postal mailing address, company or organization name, professional title, and other contact identifiers when you complete web forms, subscribe to communications, request consultations, register for events, or engage our services. This data is collected directly from you through voluntary submission and is necessary for contract performance and legitimate business communication.

Technical and Device Data. Upon visiting our Site, our systems automatically collect technical information about your device and browsing session, including Internet Protocol address, browser type and version, operating system, device type and identifiers, screen resolution, language preferences, referring uniform resource locators, pages viewed, session duration, interaction timestamps, and related diagnostic data. This collection occurs through cookies, server logs, web beacons, and comparable tracking technologies as detailed in our Cookie Policy.

Behavioral and Analytics Data. We gather information regarding your interaction patterns with our Site, including navigation paths, content engagement metrics, feature utilization, search queries entered, click-through behavior, and conversion actions. This data enables us to analyze user behavior, optimize website performance, measure marketing campaign effectiveness, and enhance the overall user experience delivered through our digital properties.

Correspondence and Communication Data. When you communicate with us via email, telephone, live chat, contact forms, or social media platforms, we retain the content of those communications along with any information you voluntarily provide. This encompasses service inquiries, consultation requests, technical support interactions, feedback submissions, complaints, and all other correspondence between you and Irade Technologies personnel.

Financial and Transaction Data. For clients engaging our services, we collect billing information including payment card details, bank account information, billing addresses, invoice records, and transaction histories. All payment processing is conducted through PCI-DSS compliant third-party payment processors. Irade Technologies does not store complete payment card numbers or sensitive authentication data on our own infrastructure.

Legal Basis for Processing

For individuals located in jurisdictions requiring a documented legal basis for data processing, including the European Economic Area and United Kingdom, Irade Technologies processes personal data under the following legal bases: performance of a contract to which you are a party, compliance with legal obligations to which we are subject, protection of our legitimate interests provided such interests are not overridden by your fundamental rights, and your explicit consent where required for specific processing activities. You may withdraw consent at any time without affecting the lawfulness of processing conducted prior to withdrawal.

Purposes of Data Processing

Irade Technologies utilizes collected personal information for the following specific, documented purposes.

Service Provision and Delivery. We process your data to provide, maintain, administer, and improve our digital marketing services, including account management, project communication, deliverable production, performance reporting, and all activities necessary to fulfill our contractual obligations under your service agreement.

Business Communications. We use your contact information to respond to inquiries, deliver service-related notifications, provide customer support, communicate policy or terms modifications, and, with your affirmative consent, send marketing communications regarding new services, promotional offerings, and organizational updates. Marketing communications always include unsubscribe mechanisms.

Website Administration and Security. Technical and analytics data is processed to operate our Site, monitor performance metrics, diagnose and resolve technical issues, detect and prevent security threats, enforce our terms of service, and ensure reliable functionality for all visitors.

Business Intelligence and Research. We analyze aggregated and anonymized data to identify market trends, evaluate user behavior patterns, measure marketing effectiveness, conduct competitive research, and generate insights that inform service improvements and strategic business decisions.

Regulatory and Legal Compliance. We process personal data as necessary to comply with applicable legal obligations, respond to lawful government requests, enforce our contractual rights, and protect the safety, rights, and property of Irade Technologies, our clients, and the public.

Cookies and Tracking Technologies

Our Site employs cookies and comparable tracking technologies to collect browsing behavior data, remember user preferences, and deliver personalized experiences. Cookies are small data files stored on your device by your browser upon visiting websites. We deploy several categories of cookies on our Site.

Strictly Necessary Cookies. These cookies are essential for core website functionality and cannot be deactivated. They are set exclusively in response to user-initiated actions such as privacy preference configuration, secure area authentication, and form submission. While configurable through browser settings, disabling these cookies will impair Site functionality.

Analytics and Performance Cookies. We utilize analytics cookies, including Google Analytics, to collect aggregated usage data revealing which pages receive the most visits, how users navigate our Site, and what content generates the highest engagement. All analytics data is anonymized and aggregated to protect individual privacy.

Advertising and Targeting Cookies. We may deploy advertising cookies to track visitor behavior across websites for the purpose of displaying relevant advertisements. These cookies are set by our advertising partners and may construct interest-based profiles. You may opt out of advertising cookies through browser configuration or industry opt-out mechanisms.

Comprehensive information about specific cookies deployed on our Site and instructions for managing cookie preferences is available in our dedicated Cookie Policy.

Data Sharing and Third-Party Disclosures

Irade Technologies shares personal information with third parties only under the following circumstances and subject to appropriate safeguards.

Service Providers. We engage third-party service providers to perform functions on our behalf including analytics processing, payment handling, cloud hosting, email delivery, customer relationship management, and technology infrastructure. Each provider is contractually bound to maintain data confidentiality, process information solely for specified purposes, and implement appropriate security measures.

Legal Requirements. We disclose personal information when legally compelled by court order, subpoena, regulatory request, or other lawful government demand. We also disclose information when necessary to protect our legal rights, enforce agreements, investigate fraud, or respond to emergencies threatening personal safety.

Business Transfers. In connection with a merger, acquisition, reorganization, or asset sale, personal information may be transferred to the successor entity. We will provide notice of such transfers and afford you applicable rights regarding your data.

Irade Technologies does not sell personal information to third parties for monetary consideration. We do not share personal data with unaffiliated third parties for their independent marketing purposes without your explicit consent.

Your Data Protection Rights

Depending on your jurisdiction of residence, you may possess one or more of the following rights regarding your personal information held by Irade Technologies.

Right of Access. You may request confirmation of whether we process your personal data and, if so, obtain a copy of that data along with information about the processing purposes, categories of data concerned, and recipients.

Right to Rectification. You may request correction of inaccurate personal data or completion of incomplete data concerning you.

Right to Erasure. Under certain circumstances, you may request deletion of your personal data where it is no longer necessary for the purposes collected, where consent has been withdrawn, or where processing was unlawful.

Right to Restrict Processing. You may request limitation of processing in certain circumstances, including when you contest data accuracy or object to processing.

Right to Data Portability. You may request receipt of your personal data in a structured, commonly used, machine-readable format and transmission to another controller where technically feasible.

Right to Object. You may object to processing based on legitimate interests or conducted for direct marketing purposes at any time.

To exercise any of these rights, submit your request to the contact information below. We will respond within thirty days or the period required by applicable law. We may request identity verification before processing your request. Certain data may be exempt from specific rights under applicable legislation.

California Residents. California residents possess additional rights under the California Consumer Privacy Act and California Privacy Rights Act, including the right to know specific personal information collected, the right to delete data, the right to correct inaccurate information, and the right to non-discrimination for exercising privacy rights. Irade Technologies does not sell personal information as defined under California law.

European Economic Area Residents. EEA residents possess comprehensive rights under the General Data Protection Regulation including all rights enumerated above plus the right to lodge complaints with their supervisory authority. Our processing of EEA resident data is conducted under the legal bases described in the Legal Basis section above.

Data Security Measures

Irade Technologies implements comprehensive technical and organizational security measures designed to protect personal information against unauthorized access, accidental loss, alteration, or destruction. These measures include Transport Layer Security encryption for data in transit, AES-256 encryption for data at rest, role-based access controls with principle of least privilege, secure cloud infrastructure with regular vulnerability scanning, annual penetration testing, incident response procedures, and mandatory data protection training for all personnel with data access. Despite these measures, no internet transmission method is completely secure, and absolute security cannot be guaranteed.

Data Retention Periods

Personal information is retained only for as long as necessary to fulfill the purposes for which it was collected, satisfy legal and regulatory retention requirements, resolve disputes, and enforce agreements. Client engagement data is retained for the duration of the business relationship plus seven years for tax and legal compliance. Website analytics data is retained for twenty-six months. Marketing communication data is retained until consent withdrawal. Upon expiration of the applicable retention period, personal data is securely deleted or irreversibly anonymized.

Children's Privacy Protection

Our Site and services are not directed to individuals under sixteen years of age. Irade Technologies does not knowingly collect personal information from children. If we discover that personal data has been collected from a child without verifiable parental consent, we will delete that information immediately upon discovery.

International Data Transfers

Personal information collected by Irade Technologies may be transferred to and processed in countries other than your country of residence. When transferring data internationally, we implement appropriate safeguards including standard contractual clauses approved by relevant authorities, adequacy determination reliance where applicable, and binding corporate rules for intra-organizational transfers.

Policy Modifications

Irade Technologies reserves the right to update this Privacy Policy periodically to reflect changes in our data practices, technology infrastructure, legal obligations, or regulatory requirements. Material changes will be communicated through revised effective dates posted on this page and, where legally required, through direct notification to affected individuals. Continued use of our Site or services following policy modifications constitutes acceptance of the updated terms.

Contact Our Data Protection Team

For privacy-related inquiries, data subject access requests, complaints, or concerns regarding this Privacy Policy or our data processing practices, please contact:

Irade Technologies
Email: [email protected]
Phone: +91-7530817898
Address: H-502/16 2nd Floor Bhopura Ghaziabad 201005

We respond to all privacy-related communications within thirty business days of receipt.

Have Questions About Our Privacy Practices?

We are committed to transparency and protecting your personal information. If you have any questions or concerns about this Privacy Policy, our team is here to help.

Contact Our Privacy Team
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